Laura Smyth – Founder, Director & Industry Leader
Laura Smyth is a passionate entrepreneur, educator, and community builder in the Australian beauty and aesthetics industry. With nearly two decades of experience, she has established herself as a leader who not only builds thriving businesses but also uplifts the entire industry through mentorship, collaboration, and education.
Laura is the founder and salon director of Lush Skin & Body Melbourne and Lush Skin & Body Perth. She is also the founder of The Beauty & Aesthetic Network (TBAN), a national community created to connect, support, and empower beauty professionals across Australia. Beyond being a successful businesswoman, Laura is also a highly regarded speaker, an advocate for industry growth, and a proud mother of two.
Laura’s career began with a simple yet powerful passion: helping people feel confident in their own skin. Over the years, this passion has driven her to explore every aspect of the skin and beauty industry — from hands-on treatments to leadership, education, and business development.
In 2011, Laura opened her first Lush Skin & Body clinic in Melbourne. With a focus on results-driven skin treatments, tailored client care, and a culture of excellence, she quickly grew a loyal client base. The Melbourne salon became a trusted destination for clients seeking advanced skin treatments and a personalised experience.
Building on this success, Laura expanded interstate and launched her second Lush Skin & Body clinic in Mount Hawthorn, Perth, in 2021. Her ability to seamlessly replicate her business model across two different markets is a testament to her vision, adaptability, and deep understanding of client and industry needs.
Award-Winning Recognition
In 2022, Lush Skin & Body Perth was awarded Best Newcomer Salon of the Year at the prestigious Australian Beauty Industry Awards (ABIA). That same year, the clinic was recognised by Urban List as offering one of Perth’s best facials. These accolades not only validated Laura’s commitment to excellence but also highlighted her team’s dedication to setting new standards in client care and treatment outcomes.
Media & Industry Profile
Laura’s expertise has been widely recognised by the industry and mainstream media alike. She has been featured in leading trade publications including Spa & Clinic Magazine and Professional Beauty, where she has shared her insights into running successful clinics, building strong teams, and navigating industry challenges.
Her profile extends beyond print media, as Laura has also been a regular commentator on Channel 9 Perth, offering her expertise on skin health, beauty trends, and the evolving aesthetics landscape. This media presence underscores her ability to communicate with authority while remaining relatable and approachable to both professionals and consumers.
The Beauty & Aesthetic Network (TBAN)
Laura’s vision goes beyond her own businesses. Through founding The Beauty & Aesthetic Network, she has created a platform that connects professionals nationwide, fosters collaboration, and delivers education and support. TBAN has quickly become a cornerstone for practitioners and business owners looking to grow, share, and future-proof their careers in a fast-changing environment. In addition to being an entrepreneur and educator, Laura is a proud mother of two. She openly shares her journey of balancing motherhood with business ownership, making her a relatable role model for many women in the industry.
At Aesthetic Business Masters
At Aesthetic Business Masters Perth 2025, Laura will bring her trademark energy and honesty to the stage. She will share insights into building strong businesses, creating community, and leading with authenticity. Her sessions reflect her unique ability to balance the realities of entrepreneurship with the passion that drives long-term success.
Laura Smyth’s story is one of passion, perseverance, and vision. From founding award-winning clinics to building a national network, she has dedicated her career to raising standards and celebrating the beauty industry in Australia. Her legacy continues to grow as she inspires the next generation of beauty professionals to dream bigger, work smarter, and lead with heart.
